Our founders were great champions for the environment from day one,” says Katie Wallace, the Director of Social and Environmental Impact at New Belgium.
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LOVE WHAT YOU DO. DO WHAT YOU LOVE
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New Belgium has greatly reduced the amount of water they use every year by changing their cleaning process and reusing the same water to rinse the inside and outside of bottles.On the bottling line we reduced our water-based lubricants, so we save over a million gallons from going to a dryer lubricant on the conveyor belt Wallace adds.Wallace says if New Belgium achieves their goals alone, they aren’t successful. She says the key is in everyone reducing their environmental imprint.
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You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life.
Were a relatively small portion of the water demand here, or the energy consumption, she says. There are much bigger systems we need to push forward to ultimately protect our resources.Katie Wallace will be speaking about New Belgium Brewing Company’s environmental initiatives at the Water in the West symposium put together by Colorado State University. Denver7 is a proud sponsor of the event.
